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Advertising with InvestingForMe

InvestingForMe (IFM) was developed out of a desire to help individual Canadians gain a greater knowledge, understanding, and control of their savings and investments. Our goal is to provide visitors with easy access to up-to-date financial market information, education on financial topics, and the necessary financial tools to successfully analyze, monitor, and manage their own individual finances.

Today’s investor looking for online information

In today’s do-it-yourself (DIY) busy world there is a growing demand for online investment education. A recent BMO Investorline study reports that

• 65 per cent of Canadians say they will likely start investing online in the next 5 years.

- Today, 75% of Canadians, aged 35 - 54, are DIY investors - They don't use Advisors! (see BCSC Study)

• Moreover, more than 80 per cent of those between 18 and 34 years old expect to purchase, sell, manage and monitor their investments online by 2018. (BMO InvestorLine)

 

IFM fits today’s Generation-X and Millennial investor needs

Gen-Xers are the first generation to completely embrace the DIY world and want to be DIY investors but lack the knowledge and experience necessary.

Millennials will be the first generation to comfortably embrace new online investing platforms that improve investing success and lower costs.

As an educational site, IFM provides a convenient one-stop resource for these investors to learn from and to gain greater investing confidence.

IFM meets transitioning baby boomer needs

For the past 20 years baby boomers have been obsessed with accumulating and growing their savings. This single-minded obsession has left many baby boomers ill prepared for the next stage in their lives – switching from growing their wealth to actually living off it. Most baby boomers intuitively understand these shifts are necessary but are uncertain about how to proceed. The IFM site shows users just how to make this transition.

 Grow your business

If you want to position your company in the forefront of an evolving investment industry where many of today’s investors want additional resources, you will want exposure on InvestingForMe.

For more information about advertising opportunities, email: advertising@investingforme.com 

 

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