National Smart Investor Study

When we asked Canadians if they invest with an advisor, we found that 30% do. Of the 70% who do not, 19% are “do-it-yourself” (DIY) investors, those who invest but do not work with an advisor. A further 52% do not have investments under their direct control.

The highest rates of working with an advisor are in the Prairies and Ontario. In each case, 35% of Canadians in these regions work with advisors. In Quebec, just 22% of respondents say they work with an advisor.

Note: There is a significant age gap when it comes to investing with an advisor: 37% of men and women 55+ work with investment advisors, whereas among men and women aged 35-54, only 25% say they invest with an advisor.

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