Investors’ primary source of investment information is their advisers -
- 70% of investors used their investment adviser as a source of information when they last looked for investing information.
- Just over a quarter looked for information from traditional media outlets (27%), their bank or financial institution’s website (26%), and family and friends (26%).
- Looking at all sources together, 43% of investors are classified as relying almost solely on their investment adviser for advice.
At the same time, 3-in-5 investors (58%) say that they did not check their adviser’s registration.